Fond of Scotch whisky and the tales surrounding it, the connoisseur in Alexandre Jardine took it upon himself to understand the fine tastes of a wide variety of whiskies. His curious nature led him to learn the art of blending. Combining craft, care and love, each of his blends were distinct in its nose, palate and finish. With a smooth and rich taste, every small batch of Alexandre Jardine's creations had a select clientele. Stories of his legendary blends spread, the demand grew. This enabled him to assign his masterful signature on each of the blends, which the consumers happily lapped up, even at a premium.