Finding the right gift can be daunting but it doesn’t have to be. And when it comes to wine gifting, the one name you need to think about is Penfolds: a winery that has, since 1844, taken the guesswork out of gifting by producing wines that speak to every taste, budget, and personality. Whether you’re shopping for your boss, your best mate, or even treating yourself, Penfolds offers something truly exceptional for everyone.
This will be your go-to guidebook for gifting Penfolds, matched to every type of buyer.
The Casual Gifter: “I Want Something Nice, but Not Over the Top”
Your perfect pick: Penfolds Max’s Range.
You want something that says “I care” without screaming “I overthought this.” For you, Penfolds Max’s range hits the sweet spot, affordable, polished, and quietly confident.
Crafted in honour of Max Schubert, the visionary behind Penfolds Grange, the Max’s range channels the heart of the brand's legacy into a more accessible format. Each wine is bright, expressive, and designed for immediate enjoyment, no decanter or wine degree required.
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Max’s Shiraz offers plush, dark fruit with a hint of spice, making it perfect for BBQs, birthday dinners, or a casual Friday night gift.
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Max’s Cabernet Sauvignon brings elegance and structure to the table, ideal for someone who leans red but appreciates subtlety.
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Max’s Chardonnay is crisp with hints of stone fruit and oak, a thoughtful choice for warm-weather occasions or white wine lovers.
All three are dressed in sleek labels that look the part without having to break your bank. Whether it’s a thank you gift for hosting, a housewarming present, or a little something “just because,” Max’s delivers both style and substance for around the $30 mark.
The Mid-Level Connoisseur: “I Know My Malbec from My Merlot”
Your perfect picks: Bin 28 Shiraz, Bin 311 Chardonnay, Bin 389 Cabernet Shiraz, Bin 407 Cabernet Sauvignon.
You enjoy wine with both palate and purpose. You’re not chasing labels, but you know quality when you taste it. The Bin series is where Penfolds gets serious without being intimidating:
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Bin 28 Shiraz delivers robust Barossa character; generous, ripe, and unmistakably Penfolds.
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Bin 311 Chardonnay offers precision and minerality from cool-climate vineyards, a brilliant choice for lovers of elegant, food-friendly whites.
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Bin 389 Cabernet Shiraz, often dubbed as the “Baby Grange”, is rich, structured, and a perennial favourite among collectors and fans alike.
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Bin 404 Cabernet Sauvignon, a relatively recent addition to the Penfolds lineup that showcases pure regional expression and varietal character.
The Special Occasion Spender: “A Big Moment Deserves A Big Wine”
Your perfect picks: RWT Barossa Valley Shiraz, St Henri Shiraz, Yattarna Chardonnay
Sometimes, the wine is the gift. Whether it’s a wedding, a major milestone, or a celebration you’ll remember forever, this is where Penfolds’ prestige range shines. RWT Shiraz brings intensity and elegance in equal measure, St Henri offers a plush, oak-free alternative to typical Aussie Shiraz, and Yattarna is often hailed as the “white Grange”, a Chardonnay of impeccable depth.
These are wines that don’t just complement the occasion, they might even define it.
The Luxury Buyer: “What’s the Best You’ve Got?”
Your perfect pick: Penfolds Bin 95 Grange
This is it, the crown jewel of Penfolds. The so-called cultural icon of wine, the legendary Penfolds Grange. With its bold structure, layered complexity, and decades of ageing potential, it’s a complete and perfect statement of luxury in a bottle. If you’re gifting someone a Grange, you’re basically saying: “this person means everything”.
This wine sits in the rarefied air of true global benchmarks. It’s not really made for casual Tuesday nights, but it’s definitely the wine for unforgettable moments that you want to elevate to perfection.
The Collector or Corporate Gifter: “I Need a Talking Point”
Your perfect picks: Penfolds Grange, Bin 707 Cabernet Sauvignon, Limited Penfolds Releases.
If you’re shopping for a client, a boss, or a friend who has more bottles than bookshelf space, go for something unique. Each year, Penfolds releases a curated collection of limited wines, often with experimental blends, rare back-vintages, or collaborations that explore regions beyond Australia (yes, even Bordeaux and Napa).
Bin 707 Cabernet Sauvignon is another stellar option, a truly bold, complex, and highly collectible wine. Gifting one of these tells the recipient: “You’re not just worth the effort. You’re worth the exclusivity.”
Go Ahead and Start Gifting Away!
Whether you're picking up a bottle for a friend, a colleague, or just treating yourself, there's always something in the Penfolds lineup that's easy to give and even easier to enjoy. No need to be a wine expert, just someone who appreciates a good bottle when they see one.
Have you made up your mind on what to give? Browse our Penfolds collection and find your loved ones the perfect gift!