From Baron Philippe de Rothschild to Chile: The Story of Escudo Rojo

Behind every bottle of Escudo Rojo lies a mix of French heritage and Chilean soul. The name means Red Shield — a tribute to the Rothschild family coat of arms. Founded by Baron Philippe de Rothschild’s daughter, the late Baroness Philippine, the brand represents a bridge between the Old World and the New.

In the 1990s, the Rothschilds saw the potential of Chile — a land blessed with sunshine, sea breeze, and dramatic Andes peaks. The climate was ideal for Cabernet Sauvignon and Carmenère, two grapes that thrive in Chile’s Maipo Valley.

Escudo Rojo wines combine French precision with Chilean character. They are structured yet generous, polished yet full of life. Each wine reflects the Rothschild philosophy: respect for the vineyard, balanced blending, and a pursuit of quality without pretense.

Today, Escudo Rojo has become one of Chile’s most recognised premium labels — a true example of how tradition and innovation can meet halfway across the world.

Whether you’re new to wine or already a collector, Escudo Rojo delivers something rare: Bordeaux refinement at a Chilean price.

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