The story starts in Turin in 1786 when Antonio Benedetto Carpano, following a period in which he studied to be a herbalist, invented the formula which was to give rise to the category of Vermouth products, by combining herbs and spices with muscatel. Today, the product is as loved in Italy as it is in other countries, where the trend in consumption is continually increasing. Carpano is expanding the reference market of the original vermouth for good, thanks to the work being done by Distillerie Branca who are taking its undeniable quality around the world.
