Barista is a brand developed by Bertus "Starbucks" Fourie in conjunction with Vinimark The Wine Company, South Africa's largest independent specialist wine company who distributes and markets some of the country's best-known wine brands both locally and abroad. A Barista (of Italian origin) is someone who has an exceptional level of skill in coffee preparation and is known for his/her signature style of coffee - a term which aptly describes Bertus and the name of his wine. As a Coffee Pinotage wine, a style pioneered by Bertus over a decade ago, Barista draws out the coffee-like aromas from South Africa's signature Pinotage grape and is the creme of the Pinotage blends.