Due to shochu being often associated with mature, strong tasting, unappealing to the younger audience, the premium qualities of Japan produced shochu are often not fully appreciated. This was why Higashi Sake Brewery - with over 100 year history in shochu brewing - came up with the Little Kiss series, focusing on flavoured liqueur with shochu base to appeal to a younger audience. The Little Kiss series was created to make shochu more accessible to people, and to make use of the technical capabilities of Higashi Sake Brewery sake brewing.