Each bottle of Amaro Montenegro brims with a rich and long tradition. Created in 1885 by the young Bolognese distiller Stanislao Cabianchi, Amaro Montenegro is today the number one liquor in Italy. While Amaro Montenegro’s recipe hasn’t changed in 130 years, we’re revitalizing our visual and brand strategy to enhance our iconic status, both in terms of packaging, off-pack visual appearances, such as POS material, event decoration, and unique brand identity.
