Popular Baijiu Brands in Indonesia: Taste, Aroma & Pricing

Popular Baijiu Brands in Indonesia: Taste, Aroma & Pricing

Baijiu is rapidly growing in popularity across Southeast Asia, specifically Indonesia. Whether you’re a curious beginner or a seasoned enthusiast, knowing which brands are available locally can help you make informed choices. Below are some of the most popular baijiu brands in Indonesia, categorised by taste, aroma, and price point:

1. Jiangxiaobai Pure

  • Aroma: Rice Aroma

  • Taste: Smooth, light, and slightly sweet

  • Price: IDR 152,000 – 492,000

  • Best for: First-timers, chilled shots, and cocktails

2. Ming River

  • Aroma: Strong Aroma

  • Taste: Fruity, aromatic, with spicy undertones

  • Price: IDR 800,000

  • Best for: Craft cocktails and modern drinkers

3. Luzhou Laojiao Tequ

  • Aroma: Strong Aroma

  • Taste: Bold and traditional

  • Price: IDR 750,000 – 1,200,000

  • Best for: Classic baijiu fans and flavorful food pairings

4. Langjiu (Hong Hua Lang & Shunpin Lang)

  • Aroma: Light Aroma

  • Taste: Smooth, slightly floral, with a soft finish

  • Price: IDR 450,000 – 1,192,000

  • Best for: Easy sipping or gifting

5. Kweichow Moutai (Prince to 30+ yrs)

  • Aroma: Sauce Aroma

  • Taste: Deep, savoury, umami-rich

  • Price: IDR 8,542,000 – 49,000,000+

  • Best for: Connoisseurs, collectors, or luxury gifting

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